I GUARANTEE You're Making One
of These 4 Facebook Ad Mistakes
I've built more than 500 campaigns. I've seen hundreds more. There are 4 major mistakes every single clinic makes with their Facebook Ads, and they will cost you money and you'll turn off your ads. It's only a matter of time. Avoid these 5 and it becomes easy to get PATIENTS WHO SAY YES to show up and say yes to your programs.
Free Trial Testimonials
"I have been so frustrated with ad agencies! I am constantly being bombarded with lies like "we will fill your schedule with only qualified leads..." Blah blah blah.
So when Scott reached out, I was immediately on the defensive. But what got me was here was a dude finally willing to put his money where his mouth was. We gave it a shot and I have been beyond impressed."
Dr. Brady Wirick
Idaho Spine Health
"Scott talks the talk and walks the walk. The past advertising companies we used promised higher rankings and lots of views and made pretty landing pages – at a very high price, but the leads fell flat. Scott has been willing to do the work to build systems that bring people into the office.
Not only do the ads bring in leads (and they seem so simple), but he has helped us with answering/ scheduling scripts and even sales process scripts and wording. He’s responsive and a genuinely kind person. He gets my rousing recommendation!"
Jeff Dana
Prolean Wellness Scottsdale
"When he reached out, I thought there must be a catch.
But truth be told, sure enough, he built us really good ads, and we closed a few patients before he ever asked for a dime!"
YOU?
My next dream client?
Who the hell are you scott, and why
are you emailing me about free facebook ads!?
Nice to meet you. I'm a CMO with 12+ years experience, and I've run $6M+ in ad spend on Facebook profitably for over 50 clients. I was a top account manager at a Facebook Ads agency for stem cell, weight loss, thyroid, hormone replacement, neuropathy, & more, then I built a short term rental vacation home education company from $20k/mo to $250k/mo as CMO (Vodyssey.com).
Now I'm doing my own thing.
I have a very weird relationship with money. I really like it, but I just can't accept it if my client isn't making at least a 5X "Return-on-Scott™". That's why I simply won't take on a client until I prove I can make them money, upfront. Frankly, I have way too much experience and way too little patience to "convince" anyone. I'd rather just show you, for free. My clients are tremendously grateful, and I get to be choosy. I've built my Free Ads Trial to be a no-brainer to you with zero risk. I've had clients get better results for free on my trial then they got in months with an agency, and I'd love to do the same for you.
MY SERVICES
IDEAL PATIENT FACEBOOK ADS
I write, build, manage, & scale ads that get your ideal patients to say "yes" - to coming into see you, to accepting your initial offer, to starting your treatment program because they believe in what you do. If you're sick of discount shoppers, ask-holes, and "will my insurance cover it" lookie-lous, you should try ads that are REAL AF. And of course, you should try it for free.
STRANGER-TO-PATIENT CONSULTING
Every step of the interaction process with cold leads should make it easy to say yes and hard to say no, all the way up until they enthusiastically say yes to your treatment program. In my experience, most clinics are making mistakes at every single step. Simple, easy, professionally-applied fixes to those mistakes make the Stranger-to-Patient pipeline predictable, scalable, and most importantly, profitable.
...that's it. That's all I do.
Sure, I write email campaigns for you too. Yes, I do a lot of training, secret shoppers, give you incredibly effective closing techniques, and more, but the truth of it is: everything I do is focused on helping you get ideal PATIENTS WHO SAY YES to click your ads, show up, be incredibly glad they found you, and become raving fan, 5 star review, recommend-their-friends patients.
That, and I do go backpacking.
OUR TEAM
Yours, Truly.
Me, again.
My Vodyssey days training Airbnb owners on FB ads.
You'll notice,
I am the entire team.
No outsourcing. No AI.
No "client management".
I'm in your corner at all times.
FAQS
What's the catch?
The catch is:
1. You need to be willing to spend $250-500 on the 10 day trial in adspend to facebook only. You pay me nothing.
2. You need to have a CRM (GoHighlevel or similar) that I can send you lead notifications from as you get leads.
3. That's it! If you love the ads but hate me, you can keep the ads. If you love the ads, and working with me, we can talk about bringing me on to help you even more. I'm looking for long-term dream clients who want to add at least 50 new patients in the next year with ads. I aim to "always be free", meaning I only ever ask for pay after I've made you money. I call it the "Return on Scott", and my goal is 5X.
Are these cookie-cutter copy-and-paste ads with ChatGPT images?
Never.
While I draw on what I know works from running ads for over 50 clinics, every single ad I create will be custom-written by me personally, using information I gather from you about your actual program and ideal patient. No ChatGPT/emoji copy, no cookie-cutter fluff copy. No "BOGO, save hundreds" gimmicky discount bullshit. See, here's the thing - if you want an ideal patient, you can't half-ass the way you approach them.
That's why I wrote the 4 Ad Mistakes report if you want to see what everyone is doing wrong with their ads (including your current or last agency).
What if I'm already running Facebook ads? Will this compete?
No problem. I can work inside the same ad account, and leave alone anything else you've got going. I can even run the same condition as you're running now with no issues. My ads are different enough, you'll see results right there in the ad account soon enough that you won't have any issues deciding what to do.
After the trial, how much does it cost?
You pick. You can pay me a flat fee for my ads, ads management, consulting and training ($1500-5000 a month), or you can pay me per-patient closed from my ads. Most clients do a little of each. We'll discuss.
I'm looking for long-term fits I can grow with, not trying to get rich off of churn-and-burn or sit-and-pray retainers.
Working with me over 9 months, you'll likely raise your prices and change your front end offers, so we've got to evolve as we go. Again, the goal is always a 5X Return-on-Scott™.
What's your long-term goal?
I want a half-dozen dream clients who I can coach, consult, and offer done-for-you help getting them to consistently closing 5-15+ new patients a month. My dream client hasn't ever cracked the code on doing this yet, or when they did it was a perfect storm that didn't last long. If I help you start generating $20-75k a month in new revenue, I'll have no problems meeting my income goal. If I don't, you should fire me (or take my advice a little more seriously and actually do it).
I will always stay small. I will never "scale". I do better work with fewer clients, and I give myself raises as you start making more money. I never cost you anything; I only ever ask for a portion of income I help you generate from scratch.
Seems too good to be true. Why don't I believe you?
The reality is, most marketers have big dreams and big churn. I learned a long time ago my peace of mind is worth much more than money. Not every new client I take on works out, and that is okay. I prefer to spend my time setting up a client relationship on the right foot, and if it doesn't work out, I hold my head high - the time is already lost.
I like the money I make to come in with tremendous respect and appreciation. And to me, it's worth it to work for free to get there. If things don't work out, you lost a little ad spend and I lost some time. It's still far better than losing a lot of money AND time, and to me it feels more honest.
For things to work, they have to feel good for both of us. Trust me, I do trials for me more than for you. I like working in this way because it sets up the relationship correctly, and ensures my peace of mind, and your minimal risk.
LET ME BUILD & RUN A CUSTOM FACEBOOK AD FOR YOU.
You pay $250-500 in Ad Spend to Facebook.
You pay me nothing.
Most of my trial clients get 2-3 new patients
& a proof of concept.
That's just the beginning.
When I'm not building campaigns...
My Home is the West.
